Concept eValuate™ – concept screening
Concept eValuate is a simple, fast and cost-effective concept screening technique designed to identify and protect ideas that are likely to succeed.
Finding the next big idea and keeping it alive
There are many advantages to robust early stage concept screening. Unfortunately, conventional research tends to kill breakthrough ideas. Concept eValuate is different; unlike other screening tools, it doesn't just predict mainstream wins, it lets you identify great ideas the market isn't ready for yet.
Our expertise in concept screening
By asking a small number of questions - all proven success pointers - to early adopters as well as mainstream consumers, Concept eValuate covers the maximum market potential of a new idea.
Whenever possible, Concept eValuate screens ideas online, letting participants see up to six concepts in a row. Using a simple traffic light system, it provides clients with a clear indication of the potential of their ideas, allowing them to put their resources behind the winners, thereby increasing their chances of success.
Our global database of over 60,000 cases provides us with an in-depth understanding of the drivers of long term potential.
A global insight brand
Concept eValuate is a proven concept screening tool, validated using our global experience in over 60,000 real-life innovation cases, enabling comparability and learning across 60 markets, 55 categories and over 200 sub-categories.
