Innovation & Product Development

TNS is a leading provider of innovation and product development research, offering clients a complete innovation journey, from opportunity identification through concept/product development, and ultimately product launch.

Our Point of View

Launching winning new products is a crucial route to business growth. However, failure rates are higher than ever and big ideas are hard to come by. Spotting obvious winners isn't hard, but throwing away more genuinely innovative ideas is easy too.

We believe that our fresh perspective and proven approach will help clients change this paradigm:

Innovation success comes from knowing what to look for in a successful idea, knowing where to look for it in the first place, and ensuring strategic continuity throughout the process.

Expertise in Innovation & Product Development

Our approach is based on a set of fundamental principles that are vital in bringing great ideas to market faster, while managing the risk at every stage of the innovation process.

We treat innovation as a connected journey to ensure that the consumer insights lying at the heart of our clients' ideas are kept alive right through to launch. Each step in the research process informs the next, using validated key metrics to uncover breakthrough opportunities and prioritise resources behind exciting and winning concepts.

Our worldwide network of innovation and product development specialists work closely with our sector experts to provide clients with tailored research designed to drive efficiency, speed and success rate.

With over 40 years of innovation expertise and a database of over 60,000 records, we know what drives long term potential.

Specialist Innovation & Product Development Solutions

Our Innovation Journey encompasses a world-leading range of quantitative and qualitative solutions to help our clients discover, develop and deliver successful innovations:

  • Matrix - opportunity identification
  • Insightment - insight generation
  • Super Group - ideation and concept development
  • eValuate - concept screening
  • Super Clinic - concept refinement
  • ValueManager - price & product optimisation
  • Launch eValuate - sales forecasting & launch optimisation

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