The NeedScope Tools
The scientific evidence now endorses emotion as an essential part of decision-making. While the rational side of the consumer can't be ignored, it plays a secondary role to emotion in building strong brand relationships.
Psychological Model
NeedScope uses a universal model of human psychology, based on the Jungian concept of archetypes
The core dimensions of the model underlie all human behaviour
This provides a powerful framework to look at consumers and brands
Consumer Brand Relationship Model
There are many layers to consumer needs and brand image
Emotion is at the heart of these and drives the consumer-brand relationship
This layer is the hardest to reach as it's less tangible and largely subconscious
Projective Tools
NeedScope uses projective tools qualitatively and quantitatively to reach the emotive layer
Projective sets reflect the archetypal model
These are validated across 9 cultural regions for global application
